| DIY
Typestyles |
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Select from the styles below. Typestyle name is in magenta color below.
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Headline
typestyle
Best for short sentence as attention-getter. Not suitable
for text or long sentences. Good informal effect.
MARKET |
One
of our Brush styles, good for Casual, open-air feel.
Although it is a "hand-brushed" style, it is powerful and
informal. |
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Headline
or text
Best for short sentence as attention-getter. This style is not suitable for long sentences or sizes under 2 inches
in height. CAFLISCH |
Playful,
feminine, modern with some attributes that work well with
names or a store for colorful, young-at-heart
items. |
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Headline
typestyle
Adequate for short sentences. This style is difficult to
read from afar due to the great difference in stroke widths
used.
POSTER
BODONI |
A
circus favorite. A 1940's style. Do not use where a sense of
current events or a modern feeling is required. |
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Headline
typestyle
Special-effect font for creative types. Note the use of
irregular ascenders and descenders. The uneven spacing
merits attention.ATLAS |
Playful and masculine, modern. Good for surf shop, realty or
yard event store, sports.
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Headline
typestyle
Special-effect font for the creative individuals. No real
lowercase letters in this typestyle.
OZ
HANDICRAFT |
Playful,
gender-neutural, modern. Good for retro-future shops, dated
stylized effect, surf shop, props on a sci-fi
studio... |
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Headline
typestyle
Special-effect font for you creative types. Note the use of
larger and smaller uppercase- there are no real lowercase
letters here.
NEULAND |
Seems
to emulate the stone-carved styles of our cave-dwelling
merchants. Hot. spicy- How about salsa or Tex-Mex
food? |
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Headline
typestyle
Effective, "urgent" and newsy style. Consistent weight makes
it attractive and easy to read.
ANTIQUE
OLIVE |
Powerful
with an eccentric edge. Good for bold one-word or 2-word
names, and fun, too, |
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Headline
typestyle
Comfortable, formal fun with a combination hand and
mechanical feel. Best as short name or heading.
BERNHARD |
Carved-looking
stroke of the letter. Fun, not self-important, can be
kid-oriented. |
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Headline
typestyle
Popular magazine heading from the late 1930's and 20's.
Formal, with a devil-may-care nuance.
ECLAT |
An
adventure-promising style that is evocative and effective
when properly used. |
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Headline
typestyle
Impact gives an authoritarian feel to names and headings.
Not considered "timely" or for new products.
IMPACT |
A
plain sans serif style, compressed. Reads well as a heading
or for names, but is not easily read from a distance.
Masculine, stately. |
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Headline/text
typestyle
This looks great on billboards and RVs. Why not a bus and
airplane, too? Best for short headline or name.
GARAMOND |
Fun,
timeless look, very popular. Modern yet classy. Can be over
used. Best for medium-long distance reading,
headings. |
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Headline
typestyle1970's calligraphic influence, appropriate for
short sentence heading or names. Don't make people read too
much of this (eyes get tired!)
ISBELL |
Calligraphy
is not dead. The flair on this typestyle makes it appear
destined for weddings, feminine fun and social
events. |
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Headline
typestyle
One of dozens of trendy, gen-x styles. Hard to read much of
this, although it's novelty makes it more eye-catching than
others. HANDEL |
Modern
and stylish, with a 1990's style, like PEPSI
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Headline
typestyle
Sans-serif standard bold Helvetica.
HELVETICA BOLD- (very popular,
easy to read)
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One
of the most common, easy to read styles. Born in the
70s.
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Headline
typestyle
Not for text.
BRODY |
Fun,
adolescent style. Curious appeal to teenaged crowd. Good
also for south-of-the-border menus and headings. |
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Headline
typestyle
This looks great on billboards and RVs. Why not a bus and
airplane, too? Best for short headline or name. COOPER |
Fun,
1980s look, very popular. Modern yet somewhat classy. Can be
over used. Best for distance reading, headings. |
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Headline
typestyle
1970's calligraphic style, appropriate for short sentence
heading or names. Don't make people read too much of this
(eyes get tired!) CALLIGRAPHY 1 |
Calligraphy is not dead. The flairs on this typestyle makes it appear
destined for weddings, feminine fun and social
events. |
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Headline
typestyle
One of dozens of trendy, gen-x styles. Hard to read much of
this, although it's novelty makes it more eye-catching than
others. KOLOSS |
Outrageous
disregard for authority- The type flagrantly defies type
protocol (see also #16 Chilada). Surf, rowdy, punk-ish. Koloss
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Headline
typestyle
One of our Berlin-influenced art-deco styles. A good, brief
word or two heading. Not for text copy.
CALLIGRAPHIC 2
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You
won't find this on General Patton's Hummer. A laissez-faire
style caught up in the tumultuous 1930-40 epoch. Use with
care. |
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Headline
typestyle
Not for text
POSTER BODONI CONDENSED |
Fun,
adolescent style. Curious appeal to younger folk. Good also
for western and south-of-the-border menus and headings.
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Headline
typestyle
1970's incarnate: The clean, sans-serif style that helped to
define an era. Good for headlines of any length. Easy to
read*
AVANTE GARDE |
*Easy
to read if you're under 55 or so, because school
textbooks changed to this or a similar type for this age
group. Looks good but some object to the round
"O"s |
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